Multi-Channel Marketing and Responsive Website Revamp
Strategic art direction and design of the company's marketing assets across various channels
Branding & Identity
As the lead designer, I art-directed and created visually compelling materials for email campaigns, developed engaging content for social media platforms, and designed retargeting banners to re-engage potential customers.
In parallel, I undertook a substantial website transformation project. This involved prototyping, redesigning, and maintaining a mobile-first website. The objective was to optimize user experience, streamline navigation, and ultimately enhance conversion rates. This project underscored the harmonious fusion of creative expertise and technical proficiency, serving as a pivotal driver of 4inkjets' brand presence and online success.